Custom App Distribution
Apple’s Custom App distribution allows apps to be delivered exclusively to specific organizations such as businesses and educational institutions. Like publicly available apps on the App Store, Custom Apps must undergo and pass Apple’s App Review process, ensuring that they meet the same security and quality standards. This enables secure and reliable enterprise app deployment, clearly distinguishing it from the use of unofficial or sideloaded apps.
Furthermore, by registering managed devices via Apple Business Manager (ABM) and linking them to the organization’s Apple IDs, apps can be remotely distributed and managed through Mobile Device Management (MDM) solutions. This framework enables streamlined and centralized app deployment across enterprise environments.
This same infrastructure—combining App Store and Custom App distribution—is fully supported on visionOS, the operating system powering Apple Vision Pro. At Logoscope, we leveraged this system to develop and deliver a visionOS app tailored for enterprise use, allowing users to experience immersive 180-degree spatial videos and 360-degree photos. The app was distributed as a Custom App via MDM, optimized specifically for deployment within the target organization.
